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Blending of Different Communication and Delivery Channels That Are Mutually

Question 265

Multiple Choice

blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as __________.


A) multichannel marketing
B) strategic channel alliances
C) dual-track reselling
D) dual distribution
E) retail segmentation

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