Multiple Choice
growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as __________.
A) connectivity
B) customerization
C) customer digitalization
D) online facilitation
E) intermediation
Correct Answer:

Verified
Correct Answer:
Verified
Q53: Marketers produce a customer experience through seven
Q54: Consider Figure 21-2 above."D" refers to which
Q199: Multichannel marketing refers to<br>A) selling the same
Q263: is a particularly influential force.According to Jeff
Q264: term used when someone is given the
Q265: blending of different communication and delivery channels
Q270: relationship between the interactive communication capabilities of
Q271: ability of customers to avail themselves of
Q272: Mars,Inc.uses _ technology to decorate M&Ms with
Q273: view that holds customers will abandon their