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U. S. Army Ad

Question 18

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U. S. Army Ad -ad for Mercedes Benz cars showed a heart-shaped box of chocolates with one of the chocolates topped with the well-recognized Mercedes logo.There was no mention of the company name or sign of a product in the ad.This ad was an example of __________ advertising. A) competitive institutional B) competitive product C) advocacy D) pioneering product E) reminder institutional U. S. Army Ad
-ad for Mercedes Benz cars showed a heart-shaped box of chocolates with one of the chocolates topped with the well-recognized Mercedes logo.There was no mention of the company name or sign of a product in the ad.This ad was an example of __________ advertising.


A) competitive institutional
B) competitive product
C) advocacy
D) pioneering product
E) reminder institutional

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