Marketers,the Primary Objective of a Point-Of-Purchase Display Is to

Multiple Choice

marketers,the primary objective of a point-of-purchase display is to

A) eliminate the need for any special pricing promotion.
B) retaliate against competitors' actions.
C) encourage present customers to buy more; minimize brand-switching behavior.
D) build business inventory.
E) increase product trial and provide in-store support for other promotions.