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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    Advantage of Using the Yellow Pages as an Advertising Medium
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Advantage of Using the Yellow Pages as an Advertising Medium

Question 17

Question 17

Multiple Choice

advantage of using the yellow pages as an advertising medium is


A) there is no competition.
B) the print pages are quicker and easier to use than the Internet.
C) they have a long life span.
D) they are more mobile than other information sources.
E) there are no delivery costs.

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