Solved

Gross Rating Points (GRPs)are Determined by the Formula

Question 14

Multiple Choice

Gross rating points (GRPs) are determined by the formula


A) reach multiplied by frequency.
B) reach multiplied by rating.
C) rating multiplied by frequency.
D) cost divided by reach.
E) cost divided by frequency.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q9: the purchase of a Happy Meal,McDonald's offered

Q10: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Got Milk? Ad

Q11: of the advantages associated with television as

Q12: Tests conducted after an advertisement has been

Q13: marketers,the primary objective of a point-of-purchase display

Q15: Google generates revenue by offering _ opportunities

Q16: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Starch Test Image

Q17: advantage of using the yellow pages as

Q18: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" U. S. Army

Q19: trade promotion which compensates retailers that transport