Of the Following Statements About Price Are True EXCEPT

Multiple Choice

of the following statements about price are true EXCEPT:

A) Research on 1,000 large U.S. companies shows that a 1 percent price increase translates to a 12 percent increase in profitability, other factors remaining the same.
B) The price for a product or service must earn a profit for the company.
C) For most products and services, their prices are always the same.
D) The price must be "right"-in the sense that customers must be willing to pay it.
E) The price must generate enough sales dollars to pay for the cost of developing, producing, and marketing the product.