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    Marketing Study Set 11
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    Exam 13: Building the Price Foundation
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    Practice of Simultaneously Increasing Product and Service Benefits and Maintaining
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Practice of Simultaneously Increasing Product and Service Benefits and Maintaining

Question 71

Question 71

Multiple Choice

practice of simultaneously increasing product and service benefits and maintaining or decreasing price is referred to as __________.


A) value-pricing
B) customer-value pricing
C) competitive pricing
D) cost pricing
E) demand pricing

Correct Answer:

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