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    Marketing Study Set 11
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    Exam 13: Building the Price Foundation
  5. Question
    Ratio of Perceived Benefits to Price Is Referred to as
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Ratio of Perceived Benefits to Price Is Referred to as

Question 75

Question 75

Multiple Choice

ratio of perceived benefits to price is referred to as


A) the price-quality relationship.
B) customer value pricing.
C) value-added pricing.
D) value analysis.
E) value.

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