Marketing Teams Must Be Vigilant in Looking for Ways to Improve

Multiple Choice

Marketing teams must be vigilant in looking for ways to improve the analysis and results in order to learn lessons that might apply to future marketing research efforts.Evaluating the effectiveness of a marketing decision involves

A) asking prospective customers if they are likely to buy the product during some future time period.
B) requesting the firm's salespeople to estimate sales during a coming period.
C) determining if the marketing research and analysis used to develop the recommendations was effective.
D) collecting projections from all regional sales managers and making projections based on a region to region basis.
E) monitoring the marketplace to determine what actions are necessary in the future.