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    Marketing Study Set 11
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    Exam 5: Understanding Consumer Behavior
  5. Question
    Learned Predisposition to Respond to an Object or Class of Objects
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Learned Predisposition to Respond to an Object or Class of Objects

Question 257

Question 257

Multiple Choice

learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n) __________.


A) attitude
B) belief
C) value
D) motivation
E) perception

Correct Answer:

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