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The VALS Framework,consumers Can Have Abundant or Minimal Level of Psychological,physical,and

Question 258

Multiple Choice

the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security) rather than fulfilling desires.


A) Thinkers
B) Innovators
C) Makers
D) Survivors
E) Strivers

Correct Answer:

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