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The VALS Framework,consumers with the Least Resources of Any Segment

Question 260

Multiple Choice

the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services,are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as __________.


A) Strivers
B) Believers
C) Survivors
D) Makers
E) Thinkers

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