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The VALS Framework,consumers Who Place Importance on Image-Not as Evidence

Question 259

Multiple Choice

the VALS framework,consumers who place importance on image-not as evidence of power or status,but as an expression of cultivated tastes,independence,and character-are referred to as __________.


A) Actualizers
B) Innovators
C) Achievers
D) Makers
E) Strivers

Correct Answer:

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