Multiple Choice
For which of the following examples could a mass marketing strategy work?
A) One standards size washing machine for all customers.
B) A basic agricultural product sold to manufacturers.
C) A new model of a car manufacturer.
D) Basic household product such as a vacuum cleaner.
Correct Answer:
Verified
Correct Answer:
Verified
Q43: Concentrated marketing and differentiated marketing are two
Q44: When segmenting their customers based on usage,
Q45: Within the psychographic profile of a consumer
Q46: Segmenting a market based on social class
Q47: Consumer cohorts are individuals born during the
Q49: Targeting Australian males aged between 18-34 years
Q50: _ is developing a distinct image for
Q51: Usage and purchase behaviours such as usage
Q52: Segmentation based on income alone is sufficient
Q53: The following segmentation variables are all easy