Multiple Choice
The following segmentation variables are all easy to identify and measure except:
A) geographical location.
B) consumer's age or gender.
C) consumer's level of education.
D) consumer's preference of colours.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q48: For which of the following examples could
Q49: Targeting Australian males aged between 18-34 years
Q50: _ is developing a distinct image for
Q51: Usage and purchase behaviours such as usage
Q52: Segmentation based on income alone is sufficient
Q54: Defining market segments in strictly chronological terms
Q55: Psychographic segmentation has lost popularity among marketers
Q56: Which of the following markets has proven
Q57: Targeting can help marketers to find their
Q58: Hasbro, the makers of the popular board