True/False
Segmentation based on income alone is sufficient because marketers feel it is a strong indicator of the ability (or inability) to pay for a product (or brand) or a specific model of a product.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q47: Consumer cohorts are individuals born during the
Q48: For which of the following examples could
Q49: Targeting Australian males aged between 18-34 years
Q50: _ is developing a distinct image for
Q51: Usage and purchase behaviours such as usage
Q53: The following segmentation variables are all easy
Q54: Defining market segments in strictly chronological terms
Q55: Psychographic segmentation has lost popularity among marketers
Q56: Which of the following markets has proven
Q57: Targeting can help marketers to find their