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Hasbro, the Makers of the Popular Board Game Monopoly Brought

Question 58

Multiple Choice

Hasbro, the makers of the popular board game Monopoly brought out a Russian version of the game including Russian street references and adding Russian bear tokens is an example of Hasbro successfully:


A) understanding the Russian market.
B) differentiating between Russians and Americans.
C) using psychographic personality and lifestyle basis of segmentation.
D) using sociocultural and cross-cultural affiliation basis for segmentation.

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