Multiple Choice
Hasbro, the makers of the popular board game Monopoly brought out a Russian version of the game including Russian street references and adding Russian bear tokens is an example of Hasbro successfully:
A) understanding the Russian market.
B) differentiating between Russians and Americans.
C) using psychographic personality and lifestyle basis of segmentation.
D) using sociocultural and cross-cultural affiliation basis for segmentation.
Correct Answer:

Verified
Correct Answer:
Verified
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