Defining Market Segments in Strictly Chronological Terms Can Sometimes Be

Multiple Choice

Defining market segments in strictly chronological terms can sometimes be stereotypical and misleading because:

A) not every consumer is the same.
B) many consumers have a perceived age (i.e. cognitive age) 10-15 years younger than their chronological age.
C) many consumers have a perceived age (i.e. cognitive age) 5-10 years older than their chronological age.
D) cultural and lifestyle differences among consumers are more important than their age.