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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 2: Market segmentation: segmenting, targeting and positioning for diverse
  5. Question
    Psychographic Segmentation Has Lost Popularity Among Marketers as It Does
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Psychographic Segmentation Has Lost Popularity Among Marketers as It Does

Question 55

Question 55

True/False

Psychographic segmentation has lost popularity among marketers as it does not provide marketers with enough detail about the market segment they wish to target.

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