Multiple Choice
Marketers sometimes use strong visual appeals in order to attract _____, and sometimes use detailed descriptions and explanations of products to attract _____.
A) consumers with a low need for cognition; consumers with a high need for cognition
B) visualisers; verbalisers
C) innovators; laggards
D) people with high OSL; people with low OSL
Correct Answer:
Verified
Correct Answer:
Verified
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