Multiple Choice
The greater the opportunity to try a new product, the easier it is for consumers to evaluate it and ultimately adopt it. This refers to:
A) trialability.
B) compatibility.
C) observability.
D) complexity.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: When the Gillette MACH3 razor was introduced,
Q2: A market-oriented approach to defining innovation judges
Q3: The framework for exploring consumer acceptance of
Q5: Which of the following is not one
Q6: The degree to which a new product
Q7: Discontinuous innovation is:<br>A) not disruptive with regards
Q8: When a new product is first revealed
Q9: Social risk and time risk are not
Q10: What are 'adopter categories'? Describe them in
Q11: Interpersonal sources tend to be most valuable