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  2. Topic
    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 15: Consumer influence and diffusion of innovations
  5. Question
    The Framework for Exploring Consumer Acceptance of New Products Is
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The Framework for Exploring Consumer Acceptance of New Products Is

Question 3

Question 3

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The framework for exploring consumer acceptance of new products is drawn from the area of research known as the diffusion of innovations.

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