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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 15: Consumer influence and diffusion of innovations
  5. Question
    What Is Use-Innovativeness? What Are the Effects of Use-Innovativeness on a Product's
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What Is Use-Innovativeness? What Are the Effects of Use-Innovativeness on a Product's

Question 21

Question 21

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What is use-innovativeness? What are the effects of use-innovativeness on a product's life cycle and acceptance?

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While innovativeness is a predisposition...

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