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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 15: Consumer influence and diffusion of innovations
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    The Late Majority of Consumers in the Adoption Process Comprise
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The Late Majority of Consumers in the Adoption Process Comprise

Question 16

Question 16

Multiple Choice

The late majority of consumers in the adoption process comprise _____ per cent of the population.


A) 2.5
B) 13.5
C) 34
D) 16

Correct Answer:

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