Multiple Choice
The acceptance of convenience food such as frozen potato chips is generally due to their ease of preparation and use. This is an example of the issue of:
A) compatibility.
B) relative advantage.
C) complexity.
D) observability.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q13: The rate of adoption is concerned with
Q14: The study of the various stages of
Q15: Consumer publications such as Choice are more
Q16: The late majority of consumers in the
Q17: A _ has the least disruptive influence
Q19: A _ compels consumers to adopt a
Q20: Relative advantage is:<br>A) The degree to which
Q21: What is use-innovativeness? What are the effects
Q22: A relatively small number of purchasers and/or
Q23: Of the five adopter categories, which category