Multiple Choice
What level of measurement would the following question produce? Please indicate the environmental surroundings in which you live using the following choices:
(1) urban (2) rural (3) suburban
A) nominal
B) ratio
C) interval
D) reliable
E) ordinal
Correct Answer:
Verified
Correct Answer:
Verified
Q39: Which of the following types of scales
Q40: Physical characteristics of a respondent such as
Q41: When a researcher describes how a construct
Q42: Brand loyalty has been defined as "A
Q43: In marketing research,this level of measurement is
Q45: The Cronbach alpha technique gives researchers an
Q46: If the researcher wishes to measure something
Q47: An operational definition serves as a bridge
Q48: If the same instrument gives consistent results
Q49: The measurement process begins with _.<br>A)Identifying the