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    Exam 11: Using Measurement Scales to Build Marketing Effectiveness
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    A Limitation of Purchase Intent Scales Is That __________ Don't
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A Limitation of Purchase Intent Scales Is That __________ Don't

Question 27

Question 27

Multiple Choice

A limitation of purchase intent scales is that __________ don't always accurately predict behavior.


A) constructs
B) attitudes
C) satisfaction scores
D) noncomparative scales

Correct Answer:

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