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What Type of Scale Is the Following

Question 18

Multiple Choice

What type of scale is the following?
The President of Ford Motor Co.is doing a good job as President.
_______________________________________________________
Strongly Disagree Undecided Agree Strongly
Disagree Agree


A) Semantic differential scale
B) Constant sum scale
C) Likert scale
D) Paired comparison scale
E) Stapel scale

Correct Answer:

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