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What Type of Scale Is the Following

Question 17

Multiple Choice

What type of scale is the following?
How likely are you to purchase an iPad during the next six months?
_____ Definitely will buy
_____ Probably will buy
_____ Probably will not buy
_____ Definitely will not buy


A) Forced choice scale
B) Likert scale
C) Unbalanced scale
D) Semantic differential scale
E) Purchase intent scale

Correct Answer:

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