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What Type of Scale Is the Following

Question 20

Multiple Choice

What type of scale is the following?
How would you rate the TV ads for UMB Bank in St.Louis?
Not interesting : _____ : _____ : _____ : _____ : _____ : _____ : _____ : Interesting


A) Semantic differential scale
B) Stapel scale
C) Likert scale
D) Forced choice scale
E) Itemized rating scale

Correct Answer:

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