It Is Crucial for Marketers to Focus Their Marketing Strategies

Multiple Choice

It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders:

A) limit their purchases to the products and services typical of the social class they belong to, rather than imitating the reference group.
B) represent the only medium to carry information about products to general public.
C) represent the trendsetters who purchase products before others in the group and then influence the buying decisions of other group members.
D) possess the highest purchasing power in a group.