Developing a Relevant User Profile Is the First Step in the Market

Multiple Choice

Developing a relevant user profile is the first step in the market segmentation process. How are segment profiles used to identify the typical customer in each segment?​

A) ​Segment profiles are used to describe differences among members of a market segment, and to explain similarities among members in separate market segments.
B) ​Segment profiles are used to describe differences among members of a market segment, and to explain differences among members in separate market segments.
C) ​Segment profiles are used to describe similarities among members of a market segment, and to explain similarities among members in separate market segments.
D) ​Segment profiles are used to describe preferences among members of a market segment, and to explain preferences among members in separate market segments.
E) ​Segment profiles are used to describe similarities among members of a market segment, and to explain differences among members in separate market segments.