Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-_____ is the ultimate stage in brand loyalty that leads consumers to refuse alternatives and search extensively for the desired merchandise.

A) trade dress
B) brand preference
C) brand insistence
D) generic product
E) family brand
F) brand equity
G) product diversification
H) trademark
I) brand extension
J) consumer innovator
K) brand name
L) private brand
M) brand manager
N) universal product code (UPC)
O) cannibalization
P) product liability
Q) captive brand
R) brand mark
S) line extension
T) label