Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-_____ is the practice of developing individual offerings that appeal to different market segments while remaining closely related to the existing product line.

A) trade dress
B) brand preference
C) brand insistence
D) generic product
E) family brand
F) brand equity
G) product diversification
H) trademark
I) brand extension
J) consumer innovator
K) brand name
L) private brand
M) brand manager
N) universal product code (UPC)
O) cannibalization
P) product liability
Q) captive brand
R) brand mark
S) line extension
T) label