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    Exam 8: Creating and Managing Products
  5. Question
    The First Stage of the New-Product Development Process Is ________
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The First Stage of the New-Product Development Process Is ________

Question 39

Question 39

Multiple Choice

The first stage of the new-product development process is ________.


A) a business analysis
B) idea generation
C) idea screening
D) concept testing
E) problem recognition

Correct Answer:

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