Multiple Choice
Procter & Gamble makes a range of consumer products,each with its own separate and unique brand name e.g.Vidal Sassoon shampoo and Duracell batteries.Procter & Gamble is using a/n ________ strategy.
A) umbrella brand
B) individual brand
C) family brand
D) private-label brand
E) compound branding
Correct Answer:
Verified
Correct Answer:
Verified
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