Multiple Choice
Researchers have identified five characteristics that affect the rate of adoption: relative advantage,________,complexity,________ and observability.
A) key product features; intangibility
B) affordability; compatibility
C) trialability; affordability
D) compatibility; trialability
E) relative price; tangibility
Correct Answer:
Verified
Correct Answer:
Verified
Q38: Consumer products manufacturer Unilever plans to cut
Q39: The first stage of the new-product development
Q40: A manufacturer of a product in the
Q41: One of the advantages of test marketing
Q42: Procter & Gamble makes a range of
Q44: Diffusion refers to _.<br>A)the methodology used for
Q45: Why are marketers interested in the life
Q46: Camille was standing in the checkout line
Q47: Which of the following is the best
Q48: What is a 'brand'? Give one example