Consumer Products Manufacturer Unilever Plans to Cut Its Number of Product

Multiple Choice

Consumer products manufacturer Unilever plans to cut its number of product lines from 1,600 different products to 400 products so that it can concentrate on increasing its efficiency.This is an example of a/n ________.

A) value stretch
B) upward line stretch
C) product line contraction
D) downward line stretch
E) filling-out strategy