Multiple Choice
When marketers at Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?
A) Market segmenting
B) Mass marketing
C) Differentiation
D) Targeting
E) Positioning
Correct Answer:
Verified
Correct Answer:
Verified
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