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    Principles of Marketing Study Set 2
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    Exam 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Niche Marketing Offers Smaller Companies the Opportunity to Compete by Focusing
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Niche Marketing Offers Smaller Companies the Opportunity to Compete by Focusing

Question 79

Question 79

Short Answer

Niche marketing offers smaller companies the opportunity to compete by focusing their limited resources on serving niches that may be ________ or ________ larger companies.

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