Question 1

A marketer focuses on several commonalities among all consumers.This marketer appears to be engaging in ________.

Accepted Answer

The answer of A marketer focuses on several commonalities among...

Question 2

Ever-Fresh Cleaning products uses ______________information on customers' race,occupation,income,and family life cycle.

Accepted Answer

The answer of Ever-Fresh Cleaning products uses ______________information on customers'...

Question 3

Superior Auto Sales,a chain of high-end used car dealerships,wants to sum up its company positioning and brand positioning in a formal way.Superior's management would use a ________.

Accepted Answer

The answer of Superior Auto Sales,a chain of high-end used...

Question 4

Consumers position products and services ________.

Accepted Answer

The answer of Consumers position products and services ________....

Question 5

When firms use symbols,colours,or characters to convey their personalities,they are using ________ differentiation.

Accepted Answer

The answer of When firms use symbols,colours,or characters to convey...

Question 6

In what ways might a marketer be able to gain competitive advantage through channel differentiation?

Accepted Answer

The answer of In what ways might a marketer be...

Question 7

Successful niche marketing relies on a firm's ________ and its ________.

Accepted Answer

The answer of Successful niche marketing relies on a firm's...

Question 8

For a market segment to be ___________,it must mean that the size,purchasing power,and profiles of a market segment can be determined.

Accepted Answer

The answer of For a market segment to be ___________,it...

Question 9

Consumers position products in their minds in order to simplify the buying process.

Accepted Answer

A) True 
 B)False

Question 10

While it is very important for all companies to complete the task,there ________ to segment a market.

Accepted Answer

The answer of While it is very important for all...

Question 11

Procter & Gamble sells four brands of laundry detergent in Canada,each designed for one of six laundry segments Procter & Gamble has identified.Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?

Accepted Answer

A) 	Lost sales that would have been made with an undifferentiated marketing strategy across all segments 
B) 	Lost customer loyalty due to lack of brand loyalty 
C) 	Increased costs for separate marketing plans for each brand 
D) 	Other suppliers controlling pricing 
E) 	Lack of resources to succeed in an attractive segment

Question 12

Many marketers believe that which of the following variables are the best starting point for building marketing segments?

Accepted Answer

A) 	Behavioural 
B) 	Family size 
C) 	Gender 
D) 	Age 
E) 	Beneficial

Question 13

When a company chooses a target marketing strategy,its choices are influenced by factors related to company resources,the degree of product variability,and the product's life-cycle stage.

Accepted Answer

A) True 
 B)False

Question 14

MTV targets the world's teenagers,who have similar needs and buying behaviour even though they are located in different countries.This is called ________ segmentation.

Accepted Answer

The answer of MTV targets the world's teenagers,who have similar...

Question 15

Sanguine Services practises a marketing strategy where its limited resources are used to go after a large share of two small niches.Sanguine practises which one of these strategies?

Accepted Answer

A) 	Undifferentiated 
B) 	Differentiated 
C) 	Mass 
D) 	Concentrated 
E) 	Geographically dispersed

Question 16

Describe how marketers use multiple segmenting bases to their advantage.

Accepted Answer

The answer of Describe how marketers use multiple segmenting bases...

Question 17

When marketers at Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?

Accepted Answer

A) 	Market segmenting 
B) 	Mass marketing 
C) 	Differentiation 
D) 	Targeting 
E) 	Positioning

Question 18

There are many exceptions to the geographic segmentation assumption that consumers in nations close to one another will have many common behaviours and traits.

Accepted Answer

A) True 
 B)False

Question 19

Niche marketing offers smaller companies the opportunity to compete by focusing their limited resources on serving niches that may be ________ or ________ larger companies.

Accepted Answer

The answer of Niche marketing offers smaller companies the opportunity...

Question 20

When Pacific Fisheries groups its customers by countries and regions,such as Asia,Australia,or New Zealand,it is using which segmenting base?

Accepted Answer

A) 	Economic factors 
B) 	Political and legal factors 
C) 	Geographic location 
D) 	Benefits sought 
E) 	Demographics

Exam 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers

A marketer focuses on several commonalities among all consumers.This marketer appears to be engaging in ________.

Ever-Fresh Cleaning products uses ______________information on customers' race,occupation,income,and family life cycle.

Superior Auto Sales,a chain of high-end used car dealerships,wants to sum up its company positioning and brand positioning in a formal way.Superior's management would use a ________.

Consumers position products and services ________.

When firms use symbols,colours,or characters to convey their personalities,they are using ________ differentiation.

In what ways might a marketer be able to gain competitive advantage through channel differentiation?

Successful niche marketing relies on a firm's and its .

For a market segment to be ___________,it must mean that the size,purchasing power,and profiles of a market segment can be determined.

Consumers position products in their minds in order to simplify the buying process.

While it is very important for all companies to complete the task,there ________ to segment a market.

Procter & Gamble sells four brands of laundry detergent in Canada,each designed for one of six laundry segments Procter & Gamble has identified.Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?

Many marketers believe that which of the following variables are the best starting point for building marketing segments?

When a company chooses a target marketing strategy,its choices are influenced by factors related to company resources,the degree of product variability,and the product's life-cycle stage.

MTV targets the world's teenagers,who have similar needs and buying behaviour even though they are located in different countries.This is called ________ segmentation.

Sanguine Services practises a marketing strategy where its limited resources are used to go after a large share of two small niches.Sanguine practises which one of these strategies?

Describe how marketers use multiple segmenting bases to their advantage.

When marketers at Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?

There are many exceptions to the geographic segmentation assumption that consumers in nations close to one another will have many common behaviours and traits.

Niche marketing offers smaller companies the opportunity to compete by focusing their limited resources on serving niches that may be or larger companies.

When Pacific Fisheries groups its customers by countries and regions,such as Asia,Australia,or New Zealand,it is using which segmenting base?