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    Principles of Marketing Study Set 2
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    Exam 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    MTV Targets the World's Teenagers,who Have Similar Needs and Buying
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MTV Targets the World's Teenagers,who Have Similar Needs and Buying

Question 74

Question 74

Short Answer

MTV targets the world's teenagers,who have similar needs and buying behaviour even though they are located in different countries.This is called ________ segmentation.

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