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    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Which of the Following Marketing Management Orientations Is Most Likely
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Which of the Following Marketing Management Orientations Is Most Likely

Question 122

Question 122

Multiple Choice

Which of the following marketing management orientations is most likely to lead to marketing myopia?


A) Customer-driven marketing
B) Production concept
C) Social marketing
D) Selling concept
E) Customer-driven marketing.

Correct Answer:

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