AmazonCom Leverages Relationships with Its 88 Million Customers by Offering

Short Answer

Amazon.com leverages relationships with its 88 million customers by offering them music,videos,gifts,toys,consumer electronics,and office products,among other items.Based on previous purchase history,the company recommends related CDs,books,videos,or other products that might interest a customer.This most directly helps Amazon.com capture a greater ________.