Multiple Choice
For many people,www.travelocity.com was simply a seller of airline tickets.In 2002,the Internet company spent $40 million to convince customers that it also offered many other useful travel services.What did www.travelocity.com use?
A) undifferentiated targeting
B) niche marketing
C) repositioning
D) demarketing
Correct Answer:
Verified
Correct Answer:
Verified
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