Matching
Interactive and digital media are presenting many new innovation opportunities for advertising agencies. Match the following innovation concepts to the most appropriate explanations.
Premises:
Tipping Point
Disruptive Innovation
Open Innovation
First Mover Advantage
Responses:
The deliberate import and export of knowledge by an organisation in order to accelerate and enhance its products and services.
Demand for a product or service takes off with explosive growth.
An organisation is better off than its competitors as a result of being a pioneer with a new product, process or service.
Something which creates substantial growth by offering a new performance trajectory that has the potential to be markedly superior to existing technologies .
Correct Answer:
Premises:
Responses:
Tipping Point
Disruptive Innovation
Open Innovation
First Mover Advantage
Premises:
Tipping Point
Disruptive Innovation
Open Innovation
First Mover Advantage
Responses:
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