Multiple Choice
When comparing one product offering to the next-best-alternative,value elements where there are no apparent differences between the two offerings are termed _______.
A) points of parity
B) points of difference
C) value word equations
D) points of contention
Correct Answer:
Verified
Correct Answer:
Verified
Q16: The value assessment method _ is a
Q17: _ is the process of generating knowledge
Q18: To exceed rather than simply meet customer
Q19: A _ express in words and simple
Q20: Value assessment is the work process of
Q22: The value assessment method,_,enables a supplier firm
Q23: The substantive facets of market sensing do
Q24: The substantive facets of market sensing include
Q25: The measure of customer _ is share
Q26: Two shortcomings of customer satisfaction measurement programs