In a Field Research Survey,participants Are Given a Description of a Market

Multiple Choice

In a field research survey,participants are given a description of a market offering,typically the present industry standard,that serves as a(n) benchmark offering.They then are asked how much more their firm would be willing to pay for selected additions (or increases) in attributes or features to this offering.

A) benchmark
B) internal engineering assessment
C) focus group value
D) compositional