Multiple Choice
When comparing one product offering to the next-best-alternative,value elements where there are apparent differences are termed _______.
A) points of parity
B) points of difference
C) value word equations
D) points of contention
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: Get an equitable return on the value
Q2: In a field research survey,participants are given
Q3: With the value assessment method _ supplier
Q4: To gain a more detailed understanding of
Q6: The Net Promoter Score (NPS)is derived from
Q7: When comparing one product offering to the
Q8: To deliver superior value to targeted market
Q9: _ is the work process of obtaining
Q10: A _ is an organized approach for
Q11: _ is NOT a criterion for judging